What the funk Belnciaga? Why is Alek Wek looking like a homeless garbage collector? Who came up with this ridiculous and most of all ugly campaign photo?
It has not been subtle! Since Jeremy Scott designed the (in) famous McDonald collection many other high designers brands have taken his footstep. Using the branding/design of another business branding as a base for their collections. Balenciaga is not new to this trend. Last year Balenciaga introduced the world with the $1200 dollar Ikea bag and for SS18 this overly ripped from the Ghetto. A construction worker overall sewed on a jeans jacket with a garbage bag looking bag, with a model looking like a homeless person
This is so ridiculous that it’s starting to look like a joke to me. Obviously they did it for the attention, after all, I’m writing about it. But come ooon people, you should expect a certain level of originality from a high-end brand. Or am I the one with high expectations? I mean, if you using a garbage man/woman as inspiration, at least make the campaign look fabulous.
The new SS18 collection of Balenciaga made me gag, laugh and sad. They literally went to the poorest neighborhoods in the cities and copied the style/clothing of those who can’t afford more. Furthermore, they replaced the fabrics with more luxurious fabrics to sell it for a ridiculous price to rich people. I totally understand what the high fashion bloggers and fashion magazines don’t pick it up. They never visit those neighborhoods, they don’t know the ones they praise are scamming they managed to only see things that only benefit them. But for me, when I saw the campaign with Alex Wek I was pissed. The rest of the collection just made me salty.
Do you remember those plastic stripes bags you see people walking around filled with stuff? Now some called high-end designer has remade it with his name on it, and now I can’t afford. To add insult to it, it’s called the Bazar bag. It’s not that I am hating, but I know if I did the same I would have a big lawsuit the minute it becomes a success.
Funk you Balenciaga, funk you for making a profit on the originality from the ones who can afford. And funk everyone who buys it, your part of the problem. Instead of spending fish lots of your money on a knockoff, visit the Bazar nearby you and by the original there. You will be helping a local entrepreneur and sticking the middle finger to Balenciaga. You can also make it yourself and participate in what I called: High Fashion Cosplay. #HFCosplay
If you are Dutch, check out De Bazaar in Beverwijk, read about it here: Hidden Treasures & Bazaar 2
On a positive note
I can’t say all that without pointing out the positives. Diversity in their runway models, even though he makeup is shitty. And maybe, this will make being poor cool?? When that happened the distinction between poor and rich very in small in overall looks but big in pockets and details. Which is something I’m not sure is entirely a positive thing.
I made it my mission to call these brands out and I will keep on pointing the obv and the uglies. Subscribe to the website for a future post on alternative brands with higher moral standards.